General

How Do Dolphins Have Fun

Chip on 25 February 2008 | 5 comments

Amazing behaviour of the dolphins. Just amazing. Offtopic.

Branding

Branding Guidelines Checklist

Chip on 25 February 2008 | 13 comments

Professionals know that a brand reaches its audience through many channels, and consistency of expression plays a major role in its effectiveness. From brochures and web sites to annual reports and magazines, comprehensive guidelines ensure seamless brand communications. Here are examples of the identity building blocks and applications guidelines of a typical program.

General, Web

A Better Digg Competition

Chip on 25 February 2008 | No comments

Newspond looks like Digg, but it’s not Digg. It’s an AJAX’ed “self-sufficient news engine”. Newspond uses an AI brain to discover and sort news as it surfaces all across the internet. And unlike other news aggregators, it doesn’t just relate news stories. It reasons, using every possible piece of data about what people are doing [...]

Blogging, Graphics, WordPress

Excellent Blog Designs

Chip on 25 February 2008 | No comments

Smashing Magazine reissued another article revealing 45 more excellent blog designs. That is, indeed, a great source of inspiration.

Branding, General

The 22 Immutable Laws Of Branding

Chip on 23 February 2008 | One comment

1. Expansion The power of a brand is inversely proportional to its scope 2. Contraction A brand becomes stronger when you narrow its focus 3. Publicity The birth of a brand is achieved with publicity, not advertising 4. Advertising Once born, a brand needs advertising to stay healthy 5. The Word A brand should strive [...]

Marketing, Web

Advertising Project

Chip on 21 February 2008 | One comment

Stay tuned for I am brewing something. It’s a web project, an advertising media project for Romanian web sites. More details soon, all I can say now is that ClubCafe will house it. The project will be named ClubCafe Advertising.

General, Marketing

Inside The Entrepreneurial Mind

Chip on 20 February 2008 | No comments

INSIDE THE ENTREPRENEURIAL MIND THE BUSINESS OF DESIGN Client Management Michael Graves: I try not to let it get to no. Barbara Barry: That’s great. Michael Graves: N.O. If you sense it isn’t going your way there ought to be alternatives, and instead of ever letting them say do it our way or the highway, [...]

Branding, Web

Corporate Identity For The Web

Chip on 18 February 2008 | 5 comments

Corporate Identity For The Web To begin with, it is important to know that the corporate identity, just as individuals’ personality, is the image with which your company can be identified. A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. [...]

General, Web

Sponsored Results

Chip on 14 February 2008 | No comments

I now appear in Atnio.com sponsored results. Here’s the proof: Try a search on Atnio.com for ‘web trends’, ‘marketing’ or ‘SEO’. You will see that the sponsored results show my blog. Let’s see now how many people use, or WILL use, the Atnio search engine.

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