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Blog Tycoon’s New Groove
Branding

Blog Tycoon’s New Groove

Chip on 3 February 2010 | One comment

Did you notice Blog Tycoon’s new theme? It’s still Whiskey Air, but this time it’s dark. And green. While the light one lacked some functionality and had some errors, I found some time to change some colours and I ended up with completely redoing the design. If you wonder if that’s a “30″ up there, [...]

Branding, Graphics

Butterfly Media Romania Catalog

Chip on 20 August 2009 | One comment

Butterfly Media Romania decided to release a graphics and a web showcase catalog. It will be available both as a PDF downloadable document and as a hard-cover book. I have lots of works to make public, and I try to this the most attractive way possible. Here are the 2 covers: And it’s alright to [...]

Branding, Marketing

Boost Your Business Branding With A Slogan – Get Important Info

Chip on 4 May 2009 | 6 comments

Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serve to reinforce the business name or logo. In fact, many big time businesses has created [...]

Branding, Marketing

Corporate Mistakes

Chip on 17 February 2009 | 23 comments

I’m talking about corporate web sites. I did the same mistakes ever and ever again. How many times have you seen a web design company website with an outdated copyright year in the footer? Countless times. This is one of them I’m sure the company is doing just fine, and the latest project just ended [...]

Branding

8 Strong Corporate Features

Chip on 14 February 2009 | 7 comments

1. Logo A nice, clean logo should define a company or an individual online, no matter what. 2. Typography Typography is either part of the logo, the company/individual name, or the overall online/offline theme. 3. Colors No more than 2 colours. 2. 4. Brand The sum of many variables in the life of a company [...]

Branding

Building Brands

Chip on 18 August 2008 | 5 comments

I spent 6 years building my Butterfly Media Romania brand locally, here in Romania. It’ll take about half this time to build it worldwide. One year has already passed, and I’m happy about the result. I did another change to the main site adding more detail and focus to the brand. I did neglect my [...]

Branding, General

Corporate Identity – Viewpoints – Part III

Chip on 16 July 2008 | One comment

Types of corporate identity: The identity of most companies can be divided into three general categories: corporate, endorsed or branded. These categories are not mutually exclusive, and none is necessarily superior to any of the others. Each is appropriate in specific circumstances. Corporate: This is where the organisation uses one name and one visual system [...]

Branding, General

Corporate Identity – Viewpoints – Part II

Chip on 15 July 2008 | 3 comments

Identity can project four ideas: Who you are What you do How you do it Where you want to go. The four vectors: Identity manifests itself primarily through three main vectors which you can see: Products and services – what you make or sell – like BMW Environments – where you make or sell it [...]

Branding, General

Corporate Identity – Viewpoints – Part I

Chip on 14 July 2008 | One comment

Executive summary: Corporate identity makes the organisation’s strategy, structure and vision visible. Every organisation has a unique identity. A corporate identity programme enables that identity to be managed and projected to all of its audiences. In order to develop an effective identity programme, the builders of an organisation must have a clear idea about what [...]

Branding, SEO

SEO Or Redesign?

Chip on 26 June 2008 | 5 comments

SEO or redesign? This questions troubled me for a while now. As the majority of my blogs are fully SEOed, either by SEO plugins, backlinks, valid sitemaps and more, I needed a change, a refresh. So I decided to change some things. The official Butterfly Media Romania web site features WordPress and has the same [...]

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