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Archive for the ‘Branding’ Category
Banner Marketing? What Banners?
You’ve always wanted to know all the standard banner sizes. Well, I’ve found them for you, so search no more. With examples. Both standard and non-standard.
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Banner Marketing
Just like in real life, web banners are a way of showing off your product or service in a very attractive layout. Be it simple, complex, static, animated, interactive, interstitial, it has a very simple task to accomplish: capture the eyes of the visitor. So, I was about to launch a new site, providing blog [...]
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Branding Guidelines Checklist
Professionals know that a brand reaches its audience through many channels, and consistency of expression plays a major role in its effectiveness. From brochures and web sites to annual reports and magazines, comprehensive guidelines ensure seamless brand communications. Here are examples of the identity building blocks and applications guidelines of a typical program.
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The 22 Immutable Laws Of Branding
1. Expansion The power of a brand is inversely proportional to its scope 2. Contraction A brand becomes stronger when you narrow its focus 3. Publicity The birth of a brand is achieved with publicity, not advertising 4. Advertising Once born, a brand needs advertising to stay healthy 5. The Word A brand should strive [...]
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Butterfly Branding
As I promised in my corporate identity series, more exactly my Corporate Identity Ramblings, Corporate Identity On The Web, Corporate Identity Guidelines For Me, More Branding Research, and Corporate Identity For The Web articles, here is the final result of the Butterfly Media Romania logo changing. See the final general guidelines for branding and corporate [...]
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Corporate Identity For The Web
Corporate Identity For The Web To begin with, it is important to know that the corporate identity, just as individuals’ personality, is the image with which your company can be identified. A company’s corporate identity is the group of attributes and values a company has: its “personality”, its reason of being, its spirit and soul. [...]
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More Branding Research
Nothing reflects a CEO’s ideas and strategies more than the company he leads. And nothing offers a quicker glimpse of an organization’s image than its logo. So it comes as no surprise that last year’s corporate branding and re-branding served a broad range of chief executives’ strategic purposes. New leaders often expressed their presence with [...]
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Glossary Of Common Visual Identity Terms
Approval proof (contract proof, match print, or propriety names like “cromalin” or “Fuji”): a full color proof shown to approve a project before making printing plates, and used to check color accuracy while on press. Aqueous coating: a liquid coating applied to a sheet as it comes off the press. This protects the page from [...]
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Corporate Identity Guidelines For Me
While doing more and more R&D (research and development, for the ignorants), I started to like the idea of having a unified design (well, that’s the whole point, and that’s the way it should be). I know. Here’s what FedEx say about their brand: “The FedEx brand is more than a famous name. It’s a [...]
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