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    3 columns Turbo theme, now reloaded!
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print

This blue business card was a gift for one of my clients. When the deal was off, I decided not to use it anymore and rewrite it for general use. That’s why I redesigned it, added a ruler and several more useful details. The business card is RGB format, but the blue colour allows for [...]

Professionals know that a brand reaches its audience through many channels, and consistency of expression plays a major role in its effectiveness. From brochures and web sites to annual reports and magazines, comprehensive guidelines ensure seamless brand communications. Here are examples of the identity building blocks and applications guidelines of a typical program.

Approval proof (contract proof, match print, or propriety names like “cromalin” or “Fuji”): a full color proof shown to approve a project before making printing plates, and used to check color accuracy while on press. Aqueous coating: a liquid coating applied to a sheet as it comes off the press. This protects the page from [...]